Your Roadmap to a Winning Marketing Strategy

Outline your marketing objectives, target audience, content creation plan, and competitive landscape analysis.

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eMa’s components of creating a strategy

1

Develop a marketing budget

2

Tie your GTM approach to business objectives

3

Understand your customers and develop ICPs

4

Agree on annual goals and KPIs

5

Identify competitors

6

Conduct industry analysis

7

Determine milestones

8

Know what teams and people to use

9

Do market segmentation

10

Focus on customer acquisition, retention and expansion

11

Loyalty programs, etc

12

Use product led growth (within reason)

13

Use ABM for a more targeted marketing strategy

Case Study

17 MQLs in 30 days, 40 media pickups on launch day

Learn how this SaaS company went from product launch to acquisition within 9 months.

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Increase the revenue and overall valuation of your company

Our proven 5-step process ensures a customized strategy that propels your business forward:

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