What is a STAG Model?

A STAG model in PPC is a strategy that involves creating ad groups with keywords grouped together by a specific theme. STAG stands for Single Theme Ad Group. The purpose of this strategy is to improve the relevance and quality of the ads, as well as the performance and ROI of the campaigns. A STAG model is similar to a SKAG model, but instead of having only one keyword per ad group, it allows for multiple keywords that share a common theme. For example, if you are advertising for a cake shop, you could have a STAG for chocolate cakes, with keywords such as “chocolate cake recipe”, “chocolate cake delivery”, “best chocolate cake”, etc. A STAG model allows you to:

• Match your ad copy to your theme: By having keywords that are related by a theme, you can write more specific and compelling ads that match the user’s search intent and query. This can increase your click-through rate (CTR) and quality score.
• Control your bids and budgets: By having keywords that are related by a theme, you can set more accurate and efficient bids and budgets for each ad group. This can help you optimize your cost-per-click (CPC) and cost-per-conversion.
• Track and optimize your results: By having keywords that are related by a theme, you can easily measure and analyze the performance of each ad group. This can help you identify the best and worst performing themes and make data-driven decisions to improve your campaigns.

A STAG model can be applied to any type of PPC campaign, such as Google Ads, Microsoft Ads, or Amazon Ads. However, it can also be time-consuming and complex to set up and manage, especially for large accounts with many keywords. Therefore, some PPC marketers may prefer to use other strategies or tools to achieve similar results.