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Are you a well-versed LinkedIn Guru with a focus on B2B Tech companies?

We are looking for a driven Social Media Expert to join our unique and innovative team! The Social Media Expert must formulate and execute social media strategies for B2B Technology companies. In particular, we need someone who can work with large Enterprise companies that acquire smaller companies. This role will be required to plan, communicate, and own the merging of various LinkedIn channels of well-recognized brands.

A successful candidate should have expertise in LinkedIn and YouTube with a solid understanding of how other major social media platforms operate. You will primarily manage LinkedIn social media profiles across multiple clients and use various analytics tools for reporting.
The goal of the Social Media Expert is to increase brand awareness, audience engagement, and other KPIs specific to each client.

Responsibilities:

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Generate, edit, publish, and share content (original text, images, video) that builds meaningful connections and encourages community members to take action
• Optimize company pages within each platform to increase the visibility of the company’s social content
• Manage community comments and responses in collaboration with clients
• Create and manage social media calendars
• Generate regular reports and provide strategic recommendations
• This position involves presenting analytics to C-suite level clients in regular marketing meetings

Skills Required:

• Proven experience in B2B social media marketing and must be well-versed in LinkedIn Best Practices
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
• Social analytics knowledge
• Positive attitude, detail and customer-oriented with strong multitasking and organizational skills
• Agency experience or experience in client-facing roles
• Proven experience with growing social media metrics such as engagement rates and followers

The following skills are not required but are ideal to have:

• Experience using Sprout Social, or similar platforms, for publishing across multiple platforms
• Experience with Canva or similar image/graphic editing platforms
• Knowledge of Google AdWords, Facebook Ads Manager & LinkedIn Ads
• Proficient in GSuite
• Adequate knowledge of web design, web development, SEO/SEM

This position is 100% remote and contract with the potential to become a full-time role.

The Business Development Expert is an integral part of the Sales Team. They will act as the liaison between our Customer Success Managers and our Sales teams. They will be expected to seek new business opportunities by contacting and developing relationships with potential customers. To be successful in this role, you should have previous experience developing leads from marketing campaigns and meeting sales quotas. You will use your communication skills to cultivate strong relationships with customers, from first contact until the deal is closed. You will ensure proper after-sales service by keeping in contact with the Engagement Manager. A Business Development Expert will be successful if they are motivated, results-driven, and enjoy working in a team environment. The BDR/BDE will be expected to schedule at least 2-4 meetings per week. Ultimately, you will boost sales and contribute to our long-term business growth.

Responsibilities

• Qualify leads from marketing campaigns as sales opportunities
• Working with Marketing Generated Leads and creating your own opportunities
• Contact potential clients through cold calls and emails
• Present our company to potential clients
• Identify client needs and suggest appropriate products/services
• Build long-term trusting relationships with clients
• Proactively seek new business opportunities in the market
• Set up meetings or calls between (prospective) clients and Account Executives
• Report to the Business Development Manager and other Stakeholders on (weekly/monthly/quarterly) sales results
• Stay up-to-date with new products/services and new pricing/payment plans

Skills

• Proven work experience as a Business Development Representative, Sales Account Executive or similar role
• Hands-on experience with multiple sales techniques (including cold calls)
• Track record of achieving sales quotas
• Experience with CRM software (Hubspot)
• Familiarity with MS Excel (analyzing spreadsheets and charts)
• Understanding of sales performance metrics
• Excellent communication and negotiation skills
• Ability to deliver engaging presentations
• Objection handling
• Bachelor’s degree in Marketing, Business Administration or relevant field