How eMa helped a top AI company increase LinkedIn followers by 105% with Organic Social Media Marketing

Backstory

Brighterion, a Mastercard company, provides real-time artificial intelligence technology to 74/100 of the largest U.S. banks and more than 2,000 companies worldwide. Their AI and machine learning secure more than 100 billion transactions annually to help leading organizations manage the credit risk lifecycle and predict delinquency, prevent payments and acquirer fraud, detect healthcare fraud, waste and abuse, and more. Brighterion was looking to implement best practices on LinkedIn to boost their following, increase brand awareness and drive traffic to their website.

Building out a Social Strategy

We kicked off our social media strategy with a deep dive into the analytics for the previous year to get an idea of what tactics were working and what we could improve upon. We also conducted an audit of all social channels to ensure consistency in brand and messaging.

We implemented social media best practices specific to B2B tech companies, which included posting consistency, ensuring a solid mix of both curated and original content, and utilization of LinkedIn groups.

We leveraged the power of employee advocacy and partnerships to expand Brighterion’s reach and increase brand awareness.

Social analytics were reviewed on a weekly and monthly basis to refine our social strategy.