How a SaaS Company Went From Product Launch to Acquisition within 9 Months

Backstory

Infiot was founded in 2018 with the clear mindset of powering the borderless enterprise. Their company is made up of people passionate about building a world where the enterprise can be securely and reliably extended to all users, devices, offices and cloud, anywhere, with the power of AI. Their main product, Infiot ZETO, is a new way to deliver Application assurance, Zero trust security and Edge intelligence with AI-driven operations to every remote user, every site and every device enabling a Borderless enterprise.

Product Launch

eMa first started working with Infiot as they prepared to launch their Infiot ZETO product, the industry’s first software that runs on the end user’s device providing remote users in-office security without any hardware. They came to us looking for a launch strategy that would make a big splash. eMa utilized a modified version of our programs calendar to execute on an effective inbound strategy.

Preparing for Launch:

• eMa ensured that Infiot had a strong, clean database in preparation for announcements
• Media pitches were made under embargo based on PR best practices
• Two webinars were planned and executed on including an industry analyst and customer roundtable
• Social posts teasing that something big was coming built momentum

Launch Day:

• A new product page was pushed live
• A press release crossed the wire announcing the new product
• Social syndication went live throughout the day promoting Infiot original content and third-party articles related to the launch
• News was amplified across LinkedIn groups