71% Less Spend, 3x Impressions, 2x Clicks: A Cybersecurity Success Story

Backstory

Vectra is a leading global cybersecurity company and a leader in AI-driven threat detection and response for hybrid and multi-cloud enterprises. As a Unicorn startup company, Vectra helps organizations detect, prioritize, investigate, and respond to cyber threats early in the attack progression.

Vectra came to Expert Marketing Advisors during a transitional marketing period, and we helped them across the board. We focused on their SEM and digital advertising campaigns and saw significant growth in both areas over a 6 month time period. We compared our results to their ad campaign metrics for the 6 months prior.

LinkedIn Ads

Vectra’s LinkedIn ad strategy was singularly focused on competitive ads when we took over. In order to boost ad engagement, website traffic & conversion we implemented a more holistic approach by running ads focused on impression & website traffic goals. We used their Ideal Customer Profile & target account lists to reach their target audience. With these changes, we increased new users and sessions on LinkedIn by more than 100% and saw a 20% increase in goal completions.

With these tactics we were able to see higher than average results while decreasing their spending by 71%!

Here is an example of their LinkedIn ad campaign:

SEM & Google Ads

By expanding Vectra’s Google ads beyond search and incorporating display and video ads we were able to see significant increases in ads performance. We partnered with our content team to produce region specific content and landing pages in different languages and combined with geo-targeting to reach prospects across the globe in AMS, EMEA and APJ.

The combination of these actions produced the following results.