Learn B2B Marketing Foundations

Online Reputation
Management (ORM) is the
practice of crafting strategies
that shape the public perception
of an organization.

Trade shows play a crucial role in connecting businesses with their target audiences, offering a platform for showcasing products and networking opportunities.

In the dynamic realm of
social media, hashtags
have become a ubiquitous
and influential element of
online communication.

Social media plays a pivotal role in Online Reputation Management (ORM) by serving as a prominent platform for maintaining a business online image.

Creating an effective social
media content calendar is a
key aspect of successful B2B
social media management
strategy.

Learn some common
mistakes to avoid in trade show
management with 6 must-have checkpoints.

Trade shows can be
categorized into three major
groups: industry trade shows,
consumer trade shows, and
trade shows that cater to both
industries and consumers.

Trade show analysis is the
process of evaluating the
success of a trade show,
event, or conference. It
involves analyzing the
return on investment (ROI).

Trade show management
can be a challenging task,
as it involves planning,
organizing, and managing
all aspects of trade shows.

Exhibitions and trade shows
are both events where people
gather to network, learn about
new products or services, and
potentially direct sales.

Selecting the right venue for
your event is a critical decision
that can significantly impact its
success. The venue sets the stage for the entire experience and can influence attendance.

Hosting a successful event requires meticulous planning and attention to detail, and one of the most critical aspects that event organizers must prioritize is ensuring the safety and security of all participants.

In the age of social media, the
reputation of a business can be
significantly impacted by how it
handles negative feedback.

In today’s digital age, engaging content on social media is essential for businesses to stand out and connect with their audience. Learn the 9 key strategies to achieve just that.

Trade shows are a great opportunity to showcase your products and services, network with potential customers and partners, and generate leads and sales.

Managing trade show budgets and expenses is an important skill for any exhibitor who wants to maximize their return on investment and avoid overspending.

Learn the 7 key elements of successful trade show management and planning.

A social media manager
needs to have a combination
of creative, analytical and
communication skills.

Digital PR fits into an online marketing campaign as a way to increase the online visibility and reputation of a brand by creating and distributing content, building relationships with online influencers and journalists, and more.

Digital PR is a strategy that aims to increase the online visibility and reputation of a brand by creating and distributing content, building relationships with online influencers and journalists, and more.

A social media manager is a
professional who is responsible
for planning, developing,
implementing and managing
strategies for the social media
accounts of a business.

Google Business Profile (formerly Google My Business) is a free service that allows you to create and manage a profile for your business on Google Search and Maps.

A SKAG model in PPC is a strategy that involves creating ad groups with only one keyword in each group. SKAG stands for Single Keyword Ad Group.

A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

A unique value proposition (UVP) is a clear statement that explains the benefits of your product, how it solves customers’ problems, why it is different from the rest, and why customers should buy it.

A STAG model in PPC is a strategy that involves creating ad groups with keywords grouped together by a specific theme. STAG stands for Single Theme Ad Group.

Consulting plays a crucial
role in helping organizations
optimize their processes,
overcome challenges, and
achieve their goals.

Marketing automation is
technology that manages
marketing processes and
multifunctional campaigns,
across multiple channels,
automatically.

Operations management consulting is a discipline designed to improve a company’s internal operations and processes, making them more efficient, streamlined and ultimately, profitable.

CRM, or Customer Relationship
Management, software is a
tool that helps businesses
manage their interactions
with customers and potential
customers.

Content marketing is a digital
marketing strategy that involves
creating and distributing
valuable and relevant content
to attract and engage a specific
target audience.

UI (user interface) and UX (user experience) are two essential components of product design. However, they’re often used interchangeably, leading to confusion and misunderstanding.

Inbound marketing and outbound marketing are two different marketing strategies that aim to attract and engage potential customers, but they differ in their approach and tactics.

Inbound marketing is a digital
marketing strategy that focuses on attracting potential customers to a business through the creation and dissemination of valuable content.

Account-based marketing (ABM) is a B2B marketing strategy that focuses on targeting specific accounts or companies, rather than targeting individuals within those companies.

Product-led growth (PLG) is a business strategy that focuses on using the product itself as the primary driver of customer acquisition, retention, and expansion.

Total addressable market (TAM) refers to the total potential demand for a product or service within a given market or industry.

Sales Enablement is a strategic approach that helps sales teams to be more effective at every stage of the sales process.

An Ideal Customer Profile
(ICP) is a detailed description
of the type of customer that is
the best fit for a company’s
products or services.

Digital PR, or digital public
relations, is a strategic
approach to building
relationships between a
brand and its target
audience through online
channels.

Keyword research is a crucial part of any SEO strategy. It involves identifying and analyzing the words and phrases that people use when searching for information on the internet.

Content writing is the process of mapping ideas and developing website content that meets search engine optimization (SEO) guidelines.

Email marketing is a digital marketing strategy used by thousands of businesses around the world to generate brand recognition, drive sales, and build relationships with customers.

Marketers tend to spend
most of their time, money
and resources driving clicks
and traffic to their websites,
thinking it’s the endgame.

As consumers become more critical of after-sales support and brand interactions, reputation management on social media plays a critical role in meeting consumer expectations.

Ghostwriting is the practice of writing content for another person without taking credit for it. Ghostwriters are typically hired to produce blog posts, articles, web copy, speeches, press releases, and other written content.

As social media evolves, market players maintain each channel’s core purpose: the trifecta of connection, communication and community.

Analyst Relations (AR) is an important part of an organization’s overall public relations strategy. It involves building relationships with analysts and influencers who can provide valuable insights on emerging topics.

Imagine your website as a high-performance race car. The sleek design and vibrant paint job might catch everyone’s eye, but without a finely tuned engine under the hood, it won’t win any races.