What is Ghostwriting?

Ghostwriting is the practice of writing content for another person or organization without taking credit for it. Ghostwriters are typically hired to produce blog posts, articles, web copy, speeches, press releases, and more. There’s no limit to what a ghostwriter can do for an organization.

Plenty of famous authors are, in truth, just a name that encompasses a brand. Instead of a singular author, a hired team of ghostwriters creates the books you know and love. It’s a lucrative career, both for the writer and the company.

Ghostwriters can be used to help create marketing campaigns by providing content that is tailored to the brand and the target audience. A ghostwriter can help develop a unique voice and tone for the campaign, creating content that is both engaging and informative. They can also help create content that is specifically optimized for search engines, helping to increase visibility and reach. They’ll often help create consistent content across different platforms, helping to build an overall unified campaign for the business.

There’s an element to ghostwriting that can, in some spaces, be misunderstood as an organization or individual being deceptive. However, we fundamentally don’t believe that is the case. Inherently, ghostwriting work is quite the opposite.

When one hires a professional ghostwriter, there’s a requirement for complete and total sincerity for the copywriting, blog posts, or creative writing to be truthful to the voice of the individual who hired them. Just like when a CEO of a company hires a team of writers, those writers need to learn the ropes of the business and how that CEO’s unique voice shines through in order for their writing to sound cohesive with the company. It’s the same with hiring a professional ghostwriter. The ghostwriter will, in theory, familiarize themselves so well with the content and company they’re writing for, that there’s no disconnect between the writing style they’re using and the organization’s. This type of content creation means taking time to research and understand the organization. A skilled ghostwriter can make themselves indistinguishable from their hirer.

Whether the ghostwriting job is for academic purposes, nonfiction book writing (like a celebrity memoir), fiction book writing, or content creation (like blogs for websites), all ghostwriting services require a skilled writer to tap into their writing abilities and creativity to deliver amazing content. A good ghostwriter knows how to mix their normal writing process, technological knowledge, and creative chops with the specific needs of your project.

This makes the whole ghostwriting process more than just writing as someone else. It’s an intricate balancing act. If you’re on the hunt for someone who can articulate your brand’s message, understanding what goes into the job is key. It’s all about creating standout content that feels true to the “author’s” voice. At eMa, our specialized ghostwriters, with over 50 years of collective experience in corporate communications for the tech industry, work closely with your team to craft and distribute compelling content through blogs, social media, and various media channels.

With ghostwriting, the strength of your message is amplified by the subtlety and skill of an unseen writer’s hand. Then, you can sit back, relax, and watch your business boom.