What is Google Business Profile (GBP)?

Google Business Profile (formerly Google My Business) is a free service that allows you to create and manage a profile for your business on Google Search and Maps. You can personalize your profile with photos, offers, posts, and more, and connect with customers who find you online. You can also get insights on how customers find your business and what keywords they use to search for you. You can claim your profile from Search and Maps or download the Google My Business app to create and manage your profile.

There are many benefits of having a Google Business Profile for your business. Here are some of them:

• You can stand out on Google with a free profile that showcases your business information, photos, offers, posts, and more.
• You can get listed on Google Maps and let customers find your location, get directions, and message you directly from the app.
• You can get featured in the Local Pack listings, which are a special feature in Search that displays three local businesses above the organic results for relevant local searches.
• You can increase your visibility and credibility by showing up for keywords that customers use to search for your business or related terms.
• You can create advantages with customers by providing them with essential information such as your hours, contact details, website, and services.
• You can let people leave reviews and ratings for your business and respond to them to build trust and social proof.
• You can get insights on how customers find your business and what actions they take on your profile, such as visiting your website, calling you, or requesting a quote.

A Google Business Profile can also help you with B2B SEO and lead generation by:

• Reaching decision-makers who are searching for your products or services on Google.
• Building credibility and trust with your potential clients by showcasing your reviews, ratings, and testimonials.
• Driving traffic to your website or landing page where you can capture leads and nurture them.
• Using B2B keywords and phrases that match the intent and needs of your target audience.
• Creating B2B-specific ads that highlight your value proposition, benefits, and offers.

To optimize your Google Business Profile for B2B SEO and lead generation, you should:

• Research your competitors and see how they are using their profiles to attract leads.
• Segment your audience by industry, location, size, or other criteria and create tailored ads and messages for each group.
• Track and measure your performance and conversions using Google Analytics and other tools.
• Test and optimize your profile, ads, and landing pages to improve your results.