Impactful Event Management Services

Events are a powerful tool for lead generation, but navigating the landscape and maximizing your return on investment (ROI) requires expertise. This is where eMa’s event management services comes in.

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Our approach

Strategic Event Selection

We meticulously research industry events, considering your competitors, budget, and goals, to ensure you participate in the most relevant and impactful events.

Season-Long Planning

Gone are the days of scrambling for single events. We have a season plan, incorporating a mix of large-scale and smaller events to maximize reach within your budget.

Stress-Free Execution

Our team handles the logistics with our event management services, leaving you free to focus on building relationships and generating leads.

Measureable Results

We track key metrics through a lead capture funnel, providing valuable insights to optimize future events.

The process

This is how we approach events, so you come back with astounding ROI. Our event management services look different
depending on your goals, but this is the general order we plan events in.

Best practices

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Source and evaluate events

Source events through meetup.com, past events, word of mouth, research, etc.
Evaluate event for target audience.
Contact event coordinators to identify exhibit and sponsorship opportunities

At the show

Be professional, hit target number by end of event.
Be vigilant about lead capture.
Be a team player, pull your weight.
Be punctual.

Booth team

3-4 weeks ahead of the show, the team for floor/booth representative is chosen.
Train with the booth staff to align & energize for show success
Team will be briefed about one week before the event.
Team members should remain consistent through entire week which allows team to gain momentum.
Dress to impress!

Lead follow up

All captured leads should be sent to marketing ASAP to be entered into your database and for lead follow up.
Look at results and adjust accordingly!

ROI on events

Let’s say an event you attended had 7,000 registrations, and 5,000 attended. Out of those 5,000, you capture 10% of them as leads, which equates to 500 leads. Then you plug everything into the funnel.

So, if you spend $35,000 on an event and close just 3 deals, then this event is well worth it. CPL = $35,000 cost for event / 500 leads = $70 per lead.

Playbook

Learn how to turn events into wins

Discover the latest B2B event marketing best practices to make every event a success.

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The eMa advantage

Proven Lead
Generation Strategies

We possess a wealth of experience and insider tips when it comes to event management services that will boost your lead capture.

Data-Driven
Approach

We analyze results using a clear funnel visualization, helping you estimate conversions and measure ROI.

Cost
Efficient

Our strategic planning maximizes your event budget, ensuring a positive return on investment.